RETURN OF THE WONDERDUCKS

Last year’s campaign showed the players as superheroes on and off the court and used a comic style of art. Our idea was to evolve the original look into more of a graphic novel-esq look. We leaned into this bold and modern look because we wanted to encapsulate the maturity of the team this year. Our campaign was 2 out of 8 different campaigns that were pitched to the University of Oregon Athletic Department.