Flower Beauty, founded by Drew Barrymore and sold at CVS and Ulta, celebrated natural beauty and accessibility through inclusive, eco-conscious products. During my time on the creative team from 2019 to 2024, I contributed to two major rebrands, the most recent focused on embracing real-life beauty with visuals that felt authentic, lived in, and imperfectly human.
FLOWER BEAUTY
Art Direction, Digital, Packaging, Print and In-Store Design.
ART DIRECTION
REBRAND PHOTOSHOOT
Art Direction | Monica Picca & Emma McBride
Photography | Jen Livingston
LIFESTYLE CONTENT
Art Direction | Emma McBride
Photography | Anneka Bunnag
SWATCH CONTENT
Art Direction | Emma McBride
Photography | Anneka Bunnag
BEAUTY MACRO SHOTS
Art Direction | Emma McBride
Photography | Anneka Bunnag
SOCIAL CONTENT CREATION
Art Direction | Emma McBride
Photography | Anneka Bunnag
GRAPHICS
PRINT DESIGN
Design | Emma McBride
SOCIAL DESIGN
Design | Emma McBride
PACKAGING DESIGN
Design | Emma McBride
PAID SOCIAL CONTENT
Design | Emma McBride