ABOUT
I’m an Art Director leading creative at Future Society, a biotechnology-driven fragrance brand reimagining extinct flowers through scent and storytelling. With seven years in New York City and now based in Southern California, I bring a multidisciplinary background across digital, packaging, and print, blending strategy, craft, and emotion to build cohesive and elevated brand experiences.
Previously, I led brand and digital design for direct-to-consumer beauty brands at Maesa Group, helping shape the visual identities of Flower Beauty by Drew Barrymore and several exclusive retail lines. When I’m not working, I’m often exploring design, fashion, and interiors, always finding inspiration in form, texture, and storytelling.
emma.mcbride@me.com
415.990.1252