Koze Place, developed for Dollar General, offers candles, wax melts, and fabric sprays created with renowned perfumers to capture the essence of nature. With products priced at $5 or less, the brand delivers a premium home fragrance experience at an accessible price.
Our creative goal was to evoke a cozy, elevated aesthetic that let customers imagine the scents within their own homes.
Brand
Koze Place
Year
2022-2024
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Art Direction | Emma McBride & Monica Picca
Photographer | Anneka Bunnag
Prop Stylist | Katja Greeff -
Art Direction & Prop Styling | Emma McBride
Photographer | Anneka Bunnag -
Print, Social, In-Store & Digital Design | Emma McBride
ART DIRECTION
01 Social Photography
GRAPHICS
01 Cozy Woods Launch Stories
02 Lavender Launch Stories
03 Vanilla Bliss Launch Stories
05 Launch Mailer Card
Developed a series of Instagram stories and in-feed posts that showcased various scent profiles in different areas of the home, such as the kitchen, bedroom, and living room. We also emphasized the hero scent stories. This design approach was carried over to the influencer mailer and other brand materials.
