Koze Place

Koze Place

Koze Place, a brand developed for Dollar General, offers a range of candles, wax melts and fabric sprays developed in collaboration with globally acclaimed perfumers, aiming to craft scents that draw inspiration from and capture the essence of nature, enriching the sensory ambiance within one's household. Koze Place's products are affordably priced at $5 or below, demonstrating their commitment to prioritizing the customer and delivering a top-tier home fragrance experience without straining the budget.

Our goal with the creative was to create a cozy, high-end aesthetic so customers could not only see the fragrance notes but also envision the products within their own home.

FALL 2023 SOCIAL PHOTOGRAPHY

Art Direction & Prop Styling | Emma McBride

Photography | Anneka Bunnag

SCENT FAMILY Photography

Established photography style for the launch of Koze place with the help of senior art director, Monica Picca and internal photographer, Anneka Bunnag. Our goal was to highlight the scent ingredients in the images while maintaining a sense of a welcoming, homey atmosphere. We achieved this by emphasizing warm lighting and organic shadows to create a cozy, homelike ambiance. Additionally, we aimed to uphold a high-end aesthetic, elevating the products beyond the typical expectations associated with Dollar General.

INSTAGRAM LAUNCH STORIES

Developed a series of Instagram stories and in-feed posts that showcased various scent profiles in different areas of the home, such as the kitchen, bedroom, and living room. We also emphasized the hero scent stories. This design approach was carried over to the influencer mailer and other brand materials.

LAuNCH MAILER CARD

Designed a launch mailer card and accompanying mailer box, which were dispatched to influencers. The card displayed the various products featured in the line, adhering to a design aesthetic consistent with our social media branding.