Created by vloggers Brooklyn and Bailey McKnight, ITK (“In the Know”) is a clean, inclusive skincare line at Walmart designed for all skin types and routines.

Our creative approach focused on educational, social-first content that helps Gen Z consumers discover the best products for their skin.

ITK
Digital & Packaging Design

DESIGN

SKIN MOMENTS SOCIAL STORIES
Design | Emma McBride

PRODUCT EDUCATION STORIES
Design | Emma McBride

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REVIEWS SOCIAL TEMPLATE

Design | Emma McBride

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