ITK
ITK is a new skincare brand created by the famous vloggers Brooklyn and Bailey McKnight. The brand's name stands for "In the Know," representing its main goal of sharing helpful skincare information. ITK offers a wide variety of clean beauty products available at Walmart, suitable for different skin types and for both daytime and nighttime use. They focus on being inclusive and inventive, aiming to provide premium skincare products to their Gen Z followers.
Our aim with the creative was to make interesting educational content for the Gen Z consumer. We also wanted to help people understand which products work best for their skin type. Additionally, we wanted to embrace the social media style because the founders have a large and active social media following.
ITK
ITK
SKIN MOMENTS SOCIAL STORIES
Collaborated with other designer, Kayla Rodriguez, to create visually captivating Instagram story campaign that engaged the brand’s Gen Z audience. Showcased different skin types in a playlist-style format, celebrating their individuality.
PRODUCT education social post & stories
Designed interesting educational posts about the advantages of specific products from the ITK range. Also ensured that the posts were relatable and engaging for the brand's Gen Z audience. These Instagram visuals appeared in both the feed and stories.
Closer look at stories
Reviews social template
Produced a streamlined product review template that matched the existing look. We needed a template that could be used for various products to maintain a consistent Instagram profile.
