Dollar General’s Root to End is an affordable haircare line offering shampoos, conditioners, and styling products—all priced at $5 or less. Designed for diverse hair needs, it delivers quality and effectiveness without compromise.

The creative direction aimed to give the line a modern, high-end look while remaining approachable and informative.

ROOT TO END
Art Direction, Digital Design, and Packaging Design

ART DIRECTION

PRODUCT PHOTOGRAPHY

Photography | David Weiss
Art Direction | Emma McBride

Regimen Shot-Volumizing ShampooConditioner, Scalp Scrub & Root Volumizing Spray.jpg

Regimen Shot-Purple Shampoo & Purple Mask.jpg

Regimen Shot-Curl Cream & Replenishing Mask.jpg

Regimen Shot-Replenishing MaskPurple Mask.jpg

INSTAGRAM DESIGN

Art Direction & Design | Emma McBride

ART DIRECTION

EMMA MCBRIDE

EMMA
MCBRIDE