Root to End

Dollar General's Root to End haircare line is a budget-friendly yet quality range of products designed to cater to various hair needs. Priced at $5 or less, this line offers comprehensive solutions for achieving healthy and beautiful hair, including shampoos, conditioners, and styling products. Root to End emphasizes affordability without compromising on effectiveness, making it accessible to a wide range of customers seeking reliable and cost-effective haircare options.

Our goal with the creative was to create a modern, high-end feel while still feeling approachable and informative to the customer.

Root to End

PRODUCT Photography

Provided guidance, and art direction to photographer David Weiss for the creation of new product photography. This photography was in line with and built upon the existing Root to End product photography, encompassing various styles such as texture shots, hero shots, and lifestyle shots. These images were primarily used on social media and PDP pages.

Regimen Shot-Volumizing ShampooConditioner, Scalp Scrub & Root Volumizing Spray.jpg

Regimen Shot-Purple Shampoo & Purple Mask.jpg

Regimen Shot-Curl Cream & Replenishing Mask.jpg

Regimen Shot-Replenishing MaskPurple Mask.jpg

Photography | David Weiss Art Direction | Emma McBride

INSTAGRAM GRID

Designed monthly Instagram grids featuring a blend of model photography, product imagery, and engaging creative posts inspired by our products, the brand's ethos, and current events.