Flower Beauty, founded by Drew Barrymore and sold at CVS and Ulta, celebrated natural beauty and accessibility through inclusive, eco-conscious products. During my time on the creative team from 2019 to 2024, I contributed to two major rebrands, the most recent focused on embracing real-life beauty with visuals that felt authentic, lived in, and imperfectly human.

Brand
Flower Beauty

Year
2019-2024

  • Art Direction | Monica Picca & Emma McBride
    Photographer | Jen Livingston

  • Art Direction | Emma McBride
    Photographer | Anneka Bunnag

  • Art Direction & Prop Styling | Emma McBride
    Photographer | Anneka Bunnag

  • Print, Social, In-Store & Digital Design | Emma McBride

ART DIRECTION

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01 Social & Lifestyle Content
Model & product captured behind the scenes of photoshoot

02 Swatch Content
In-house swatch images for new product launch in 2024

03 Macro Beauty Content
In-house macro shots with Maesa employees as models

GRAPHICS

04 Social Design
Mock Grid for Beauty is for Real Life campaign

05 Print Ad Design
Featured in DREW magazine

06 Packaging Design
Packaging Design for NPD, primary packaging below

07 Paid Social Content
Short form videos for paid social