Created by vloggers Brooklyn and Bailey McKnight, ITK (“In the Know”) is a clean, inclusive skincare line at Walmart designed for all skin types and routines.

Our creative approach focused on educational, social-first content that helps Gen Z consumers discover the best products for their skin.

Brand
ITK

Year
2022-2024

Art Direction | Monica Picca
Design | Emma McBride

DESIGN

01 Skin Moments Social Stories

02 Product Education Stories

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03 Reviews Social Template

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