Dollar General’s Root to End is an affordable haircare line offering shampoos, conditioners, and styling products—all priced at $5 or less. Designed for diverse hair needs, it delivers quality and effectiveness without compromise.
The creative direction aimed to give the line a modern, high-end look while remaining approachable and informative.
Brand
Root to End
Year
2021-2024
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Art Direction | Emma McBride
Photographer | David Weiss -
Print, Social, In-Store & Digital Design | Emma McBride
ART DIRECTION
GRAPHICS
02 Social Design
Mock grid & social posts